At Freedom we love our users – not just because they use our product, but because they’re cool – cool people working on cool stuff. Academy Award-nominated screenwriters, best-selling authors, editors, designers, star TV actors & writers, academic researchers, explorers, and entrepreneurs – the Freedom community is packed with curious, creative, and efficient go-getters. We love to share their stories and advice, because how better to learn about productivity than from the productive?
This week’s spotlight goes to Blair Badenhop. Blair is the founder of Blair Badenhop, Inc., a brand strategy and copywriting service destination for wellness entrepreneurs. As a certified health coach and former marketing leader at the Institute for Integrative Nutrition, she has a unique understanding of the wellness landscape and what makes a marketing message powerful and effective. She has supported over 100 coaches and entrepreneurs in creating meaningful and authentic brand identities for new website and program launches. Her clients have included industry leaders like Nitika Chopra, Alexandra Jamieson, Anita Moorjani, Parsley Health, and Pursoma. She’s also the creator of Your Wellness Brand, an online branding course for health coaches.
As a creative, freelancer, and entrepreneur with many roles to juggle, we decided to sit down with Blair and find out more about how she does the work that matters most. Read more
Meet Adam Alter. Alter is a psychology and marketing professor at the University of New York and a New York Times best-selling author. His academic research focuses on judgment and decision-making, as well as social psychology – with a focus on how subtle cues in our environment shape our behaviors and thinking. His most recent work, 
