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Virtual Coworking: The Revolutionary Approach to Deep Work and Focus

virtual co-working

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The average office worker loses a staggering 2.1 hours per day to distractions and interruptions. When you do the math, that’s more than a full day’s work lost every week. 

It’s no surprise then, that 42% of employees struggle to maintain focus during their workday. This lack of concentration turns into a hefty $30 billion problem for the U.S economy. The challenge of staying focused, amidst this tornado of distractions, affects not only companies’ bottom line, but perhaps more importantly the well-being, self esteem, and fulfillment of millions of individuals.

But what if there was a way to turn the tables? 

A strategy that could give you the edge in this ongoing game of productivity hide-and-seek. 

Welcome to the world of virtual coworking. This is the new phenomenon that is transforming the way knowledge workers, like you, achieve focus and drive deep work. A game-changer that harnesses the power of community and technology to create an oasis of productivity. 

Intrigued? Buckle in, dear reader, because we’re about to dive into the fascinating science behind virtual co-working, and why it’s the revolutionary approach you didn’t know you needed.

The Concept and Workings of Virtual Coworking

At its core, virtual coworking is all about harnessing the power of digital platforms to create shared workspaces. It brings together like-minded professionals, miles apart geographically, but united by a common goal – to conquer their to-do lists and bask in the glory of productivity. 

Virtual coworking is essentially a digital version of physical coworking spaces. Just like its brick-and-mortar counterpart, virtual coworking is a shared workspace, but this one exists online.

Just imagine your workday as a series of flexible work sessions. Rather than being boxed into a conventional 9-to-5 routine, virtual coworking allows for shorter, more intense work periods, like 30 minutes, an hour, or two, designed to foster a productive flow state. It’s like interval training but for your brain.

Secondly, in a world obsessed with relentless hustle, taking breaks might seem counterintuitive. But here’s the thing. Our brains need downtime to recharge and reorganize thoughts. Virtual coworking understands this neuroscience-backed fact and incorporates structured breaks for effective rest and rejuvenation. 

Lastly, how do you create a sense of camaraderie in a virtual setting? Well, virtual coworking uses video conferencing and shared workspaces to mimic the in-person experience. It’s like having your favorite workspace, minus the commute.

One aspect of virtual coworking that many find incredibly valuable is the concept of body doubling. The presence of others while we’re working piques our mental and physical energy. It’s based around the idea of social facilitation, a phenomenon that has been studied for over 100 years. A good example of this is in sports – cyclists or runners often have more effective workouts when riding or running with others, as opposed to doing these activities alone.

When we work by ourselves at home, it can be difficult to find motivation in our isolation. Having other people working around us helps motivation to blossom. This is because we get social signals from the fact that others are working, and we are then compelled to do so ourselves. 

The Growth and Popularity of Virtual Coworking

Now, let’s shift gears. Virtual coworking didn’t just pop up overnight. There’s a story behind its growing acceptance, and it’s as captivating as the concept itself. 

Let’s wind back the clock to early 2020 when the world underwent a dramatic shift to remote work. The pandemic shifted the work paradigm to a predominantly remote setup. This change brought its own set of challenges – isolation, blurred work-life boundaries, and the infamous “Zoom fatigue“.  The quest for a quiet corner and the longing for human interaction. 

Suddenly, there was a growing need for virtual collaboration like never before. Virtual coworking was the superhero that swooped in, providing a solution for virtual collaboration, and bridging the gap left by physical offices. 

Let’s face it, without the leaps in technology, virtual coworking would’ve remained a pipedream. The advancements in tech – high-speed internet, cutting-edge video conferencing, secure cloud storage – all played a pivotal role in bringing remote workers together, virtually.

But, let’s add another layer to this tale. There’s been a growing focus on work-life balance and well-being in today’s work culture. Work is no longer just about paychecks; it’s about fulfillment, growth, and maintaining sanity in a chaotic world. Virtual coworking fits the bill perfectly, allowing us to work effectively while keeping stress, loneliness, and sedentary behavior at bay.

Working at desk

Photo by Kevin Bhagat on Unsplash

Key Virtual Coworking Platforms and Companies

Let’s take a virtual tour of some prominent virtual coworking platforms.

Think of Caveday as your personalized ‘cave‘ for focus. This platform is dedicated to cultivating a deep work-friendly environment. Offering group guided focus work sessions (known as Caves) that last between one to three hours, fosters a sense of community and accountability. 

It feels like you’re working in a buzzing virtual library. And their ‘Cave Guide’ ensures you’re taking those much-needed mental breaks. Bonus? Freedom Premium users can snag some cool discounts on their services! 

Additionally, Caveday hosts a FREE monthly Cave for the Freedom community. Sign up for the next one here


Imagine having a work buddy system. That’s Focusmate in a nutshell. This platform pairs you with an accountability partner for 50-minute coworking sessions. The idea is simple but potent – having someone working alongside you (virtually, of course) can supercharge your motivation and ward off distractions. 

It’s like having a workout buddy, but this one flexes your brain. Plus, with 24/7 availability, you can tap into your productive zone, irrespective of your timezone or schedule.

Not only does FLOWN provide virtual coworking sessions, but it also curates spaces ideal for deep work. With unique features like ‘virtual away days’ for teams, a collection of thinking tools, and expert-led sessions on creativity and focus, it’s an interesting blend. Plus, Freedom Premium users can avail of discounts on their services.

FlowClub is the VIP lounge of coworking. This platform hosts curated, invite-only coworking sessions with a select group of professionals. Members gain access to 90-minute sessions, punctuated with short mindfulness breaks. It’s like being part of an exclusive club, laser-focused on conquering the world of work.

Each platform has its own unique charm. We love Caveday because it is open for everyone, and excels with its Cave Guide and flexible session durations.  Depending on your particular taste of focus, there’s a virtual coworking solution out there for you.

What is the Appeal of Virtual Coworking?

Advantages for Individuals

  • Creating an Environment of Accountability and Motivation: You’re more likely to push that extra mile when someone’s there with you, right? The same principle applies to virtual coworking. It’s like having a focus buddy who helps you keep distractions at bay.
  • Mitigating Distractions and Fostering Intense Focus: The real world is rife with distractions, but in the realm of virtual coworking, you get a sanctuary where focus rules supreme. It’s like stepping into a productivity fortress that keeps those pesky distractions at bay.
  • Providing Opportunities for Social Interaction and Networking: Working remotely can be lonely. With virtual coworking, you get the chance to connect with like-minded professionals. Think of it like attending a networking event, but without the awkward small talk.
  • Setting intentional and specific goals: the virtual coworking session offers a time-framed period which can be focused on a specific task or piece of work, to be completed without detours or distractions. 

Perks for Companies

  • Boosting Productivity and Streamlining Workflow: Imagine if all your employees could find their peak productivity zones. With virtual coworking, it’s possible.
  • Enabling Seamless Remote Team Collaboration: Gone are the days when teams needed to be in the same room to collaborate. Virtual coworking paves the way for effective, remote collaboration. It’s like having a digital round table where great minds meet.
  • Offering a Cost-Efficient Solution: Virtual coworking saves companies the cost of maintaining physical office spaces. It’s nice to have a virtual workspace that doesn’t eat into your budget. 

Recognizing the Limitations

Now, while we’ve sung quite a few praises for virtual coworking, it’s crucial to keep our feet firmly planted on the ground. Let’s remember that every silver lining has a cloud, and virtual coworking is no exception.

Firstly, let’s address the elephant in the room – technology. Virtual coworking is heavily reliant on a stable internet connection, and any technical glitches can throw a spanner in the works. Ever tried delivering a presentation with choppy audio or a frozen screen? Yeah, not fun.

Then there’s the irreplaceable value of face-to-face communication. Virtual coworking may offer a sense of camaraderie, but it can’t quite replicate the experience of brainstorming in a room, where you can read body language and pick up on subtle cues. So if you’re someone who thrives on in-person interactions, this might feel like a compromise.

Additionally, if you’ve ever tried coordinating across different time zones, you’ll know it’s not always smooth sailing. Imagine it’s your prime productivity hour, but your coworking buddy is halfway across the world, ready to hit the sack. Scheduling can certainly become a juggling act in these cases.

Finally, not all jobs are suited for a coworking setup. Some tasks require a high level of confidentiality or specialized equipment that a virtual platform may not provide.

So, while virtual coworking has a multitude of perks, it’s essential to navigate the road knowing there are a few speed bumps along the way. It’s not a magic pill, but with the right mindset and expectations, it can still be a pretty powerful potion.

digital work

Photo by Annie Spratt on Unsplash

Some Final Thoughts

Virtual coworking is more than just a trend; it’s a testament to the transformative power of community and technology in shaping our work lives. It’s not just about doing more; it’s about working smarter, working happier. 

Virtual coworking presents an innovative solution to some of the most common productivity challenges we face in the digital age. With its unique blend of flexibility, community, and structure, it’s poised to revolutionize the way we work.

Now that we’ve looked at these remarkable platforms, let’s not forget another tool that can supercharge your productivity during these virtual coworking sessions – Freedom. Whether you’re an individual seeking to make the most of your time or a team looking for ways to boost productivity, Freedom offers a suite of features designed to help you stay focused and keep those digital distractions at bay.

Interested in Guided Focus Sessions?  Join our Free monthly Cave for Freedom Users, by registering here

Find out more about virtual coworking by hearing from the founder of Caveday, Jeremy Redleaf

Written by author Arlene Texeira